Dubai, UAE  ·  Golden Visa Holder

Vivek Rajan

Multi-Market GTM Leader & Founding Commercial Builder

Enterprise revenue leader with a proven pattern: enter new markets, build from zero, and scale to $25M+. Founding commercial hire across India, Middle East & Africa, and the UK — in SaaS, IoT, and AI platforms. ISB MBA · GMAT 730 · 15+ years across global enterprises.

Founding Hire · 3 Markets
$4M → $25M ARR
105% NRR
ISB MBA · GMAT 730
Enterprise SaaS · AI · IoT
3×
Founding Market Builds
India · MEA · United Kingdom
$25M
ARR Scaled at Freshworks MEA
From $4M base · 105% NRR
2K+
IoT SaaS Subscriptions
ABB India · First GTM hire
$5.5M
Expansion ARR Generated
200+ enterprise accounts · MEA
Vivek Rajan

A career built on choosing the harder path — deliberately.

Before the founding hires, the markets built from zero, and the revenue scaled across three continents — there was a recovery room. A coma, and the long, slow work of rebuilding from it.

I'm not sharing this for sympathy. I'm sharing it because those years shaped everything about how I operate. The 15-minute focus intervals. The paper-based tracking. The daily milestones that turned an overwhelming recovery into a manageable sequence of steps.

Breaking overwhelming problems into systems, milestones, and execution isn't a professional habit. It started as a survival strategy.

ISB — GMAT 730, a new commercial identity — was the reset that followed. A deliberate reinvention from engineer to enterprise leader, trading the security of a well-worn path for the uncertainty of a domain I would build from scratch. Three founding hires across three countries came after: ABB in India, Freshworks in the UAE, CareStack in the UK. Each time, stepping into ambiguity without a playbook, using the same framework that governed recovery — break it down, track it, execute it, repeat.

That approach still governs how I build teams, markets, and revenue engines today. Still building — just with better systems, and a stronger leg.

Market Entry
Zero-to-one commercial builds with structured GTM methodology and clear POD architecture.
Revenue Scale
Pattern recognition across SaaS expansion — NRR optimisation, pipeline governance, vertical plays.
AI Commercialisation
Translating AI capabilities into measurable enterprise outcomes — 70% conversion lift, 30% deflection.
P&L Ownership
Full commercial accountability from pricing governance to unit economics and margin controls.

A career built on founding moments.

Three markets. Three founding builds. One repeatable commercial methodology.

CareStack  ·  Healthcare SaaS
VP & Country Manager — United Kingdom
Jan 2025 – Mar 2026  ·  Founding Commercial Build
Inherited an existing UK business with live revenue and customers; stabilised operations and rebuilt the commercial and delivery model as founding country leader, with full P&L accountability.
  • Defined and executed UK commercial and GTM strategy across direct sales, partners, and reference-led growth.
  • Re-architected operating model across sales, delivery, onboarding, and support for scale and predictability.
  • Led 20+ person organisation across UK and India spanning Sales, Delivery, and Operations.
  • Delivered $2M+ in new sales and $1.6M in billable revenue in the first year of operations.
  • Reduced sales-to-implementation drop-offs by 50% through tighter qualification and commercial discipline.
  • Guided deployment of AI voice transcription solution improving front-desk conversion by 70%.
  • Introduced pricing governance, margin controls, and deal-desk rigor — materially improving unit economics.
Freshworks  ·  Enterprise SaaS (CX · ITSM · CRM · AI)
GEO Owner — Middle East & Africa
Mar 2020 – Nov 2024  ·  Founding UAE Hire  ·  Progressed: Presales → GEO Owner
Joined as the first on-ground GTM hire in the UAE. Inherited a ~$4M regional base, stabilised commercial operations, and scaled to a $25M enterprise portfolio. Ranked MEA as APJ's highest-performing expansion geography.
  • Scaled MEA ARR from $4M to $25M — delivered $5.5M+ expansion ARR and 105% NRR.
  • Directed $25M enterprise portfolio; led team of 7 Account Managers in pod-based structure across 6 sub-regions.
  • Built vertical GTM plays across Retail, BFSI, Aviation, Healthcare, Logistics, and Government sectors.
  • Commercially deployed AI-powered WhatsApp chatbots deflecting up to 30% of inbound support volume.
  • Built business case for Freshworks UAE local data centre — launched mid-2024 — enabling BFSI and government wins.
  • Personally built C-level relationships at Landmark Group, Sharaf DG, Air Arabia, Aramex, and Commercial Bank of Dubai.
  • As Presales Manager: built 6-member SE team, achieved ~80% conversion, created $2M ARR pipeline in three quarters.
ABB  ·  Industrial IoT & SaaS Platforms
Business Development Manager — Digital & SaaS Platforms
Jul 2017 – Mar 2020  ·  India  ·  Founding GTM Hire
First GTM hire for ABB's Digital SaaS business in India — responsible for commercialising a cloud-based IoT platform for remote condition monitoring and predictive maintenance.
  • Scaled IoT platform to 2,000+ SaaS subscriptions across Tata Steel, Adani Power, Ashok Leyland, and RBI Mint.
  • Restructured market coverage from 4 regions to 11 clusters — driving 15%+ growth across digital and traditional lines.
  • Drove Salesforce CRM adoption to 90%+ across 130+ geographically distributed sales personnel.
  • Closed complex platform modernisation programs involving multi-layered enterprise buying groups.
BHEL  ·  Engineering & Power
Senior Engineer / Product Executive
Jul 2009 – Mar 2016  ·  India
  • Negotiated MOA terms and initiated research projects worth INR 200+ crores with IIT Madras, IGCAR, and NTPC.
  • Localised complex engineering platforms with GE Power and Alstom Power for Indian market requirements.
  • Delivered solutions supporting approximately 1.5 GW of power generation capacity across India.

Numbers that define the playbook.

Each metric represents a market entered, a team built, and a methodology proven.

$4M→$25M
MEA Revenue Scale
Rebuilt Freshworks MEA enterprise GTM post-pandemic. Delivered 105% NRR and ranked MEA as APJ's highest-performing expansion geography across 200+ enterprise accounts.
2,000+
IoT SaaS Subscriptions
As ABB's first GTM hire in India, scaled a cloud-based IoT predictive maintenance platform from zero to 2,000+ subscriptions across blue-chip industrial enterprises.
105%
Net Revenue Retention
Delivered $5.5M+ expansion ARR with 105% NRR at Freshworks MEA — a testament to deep enterprise relationship management and multi-product platform adoption.
70%
AI-Driven Conversion Lift
Commercialised AI voice transcription solution improving front-desk conversion by 70% and deployed WhatsApp conversational AI deflecting 30% of inbound support volume.
$3.6M+
CareStack UK Year 1
Stabilised and grew the UK healthcare SaaS business delivering $2M+ new sales and $1.6M billable revenue in Year 1 while rebuilding the entire commercial and delivery model.
10+
Enterprise Reference Accounts
Built referenceable C-level case studies at Landmark Group, Sharaf DG, Air Arabia, Aramex, Commercial Bank of Dubai, African Bank, Mkopa, and MultiChoice.

What I bring to the table.

Built across 15+ years of enterprise sales, market building, and cross-functional leadership in high-growth technology companies.

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Founding Market GTM Builds
Zero-to-one commercial architecture in new geographies — from market diagnosis and POD design to pipeline creation and first enterprise wins. Done three times across three continents.
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Enterprise SaaS Revenue Leadership
Full ownership of enterprise portfolio growth — forecast discipline, pipeline governance, MEDDPICC qualification, and expansion ARR across CX, ITSM, and CRM platforms.
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AI & IoT Commercialisation
Translating AI and IoT platform capabilities into measurable ROI for enterprise buyers — from conversational AI to industrial IoT predictive maintenance at scale.
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Partner & SI-Led GTM
Designing and executing partner-led go-to-market with regional SIs, resellers, and ecosystem partners to extend enterprise reach and delivery capacity.
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Commercial Operating Model Design
Re-architecting sales, onboarding, and delivery structures — pricing governance, deal-desk rigor, margin controls, and qualification frameworks that improve unit economics.
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Cross-Functional Team Leadership
Leading distributed, multi-cultural teams of 20+ across the UAE, UK, India, and pan-Africa — spanning Sales, Presales, Delivery, and Operations in complex matrix environments.
Methodologies & Frameworks
MEDDPICC Challenger Sale POD-Based GTM Vertical GTM Design NRR Optimisation Pipeline Governance Deal-Desk Rigor Board-Level Stakeholder Management Multi-Country Expansion Presales Leadership P&L Ownership Salesforce CRM Solution Engineering Reference Account Building GEO Leadership AI Solution Commercialisation

Deep vertical expertise across regulated and high-growth industries.

C-level enterprise relationships built across 8 verticals — from large-format retail to regulated BFSI, aviation, and government — spanning MEA, UK, and India.

Retail & Consumer
UAE · North Africa · GCC
Enterprise CX transformation at large-format and electronics retail — multi-product platform adoption across CRM, CX, and AI channels.
BFSI
UAE · South Africa · East Africa
Regulated enterprise SaaS across banking and financial services — data residency compliance, government-grade security, and retention at scale.
Aviation
MENA
CX and ITSM platform modernisation for a leading low-cost carrier — C-level engagement and multi-year enterprise relationship.
Logistics & Supply Chain
MEA · Global
Enterprise platform modernisation for a global logistics leader — complex multi-stakeholder buying groups and cross-regional rollout.
Healthcare SaaS
United Kingdom
AI-powered clinical workflow, front-desk conversion, and dental SaaS platform adoption — full P&L ownership as Country Manager.
Media & Broadcasting
Sub-Saharan Africa
Enterprise SaaS adoption for a leading pay-TV and streaming platform — pan-Africa coverage and multi-product expansion.
Government & Public Sector
UAE
Public sector CX and compliance — instrumental in building the business case for UAE local data residency, enabling government-grade enterprise wins.
Fintech & Industrial IoT
East Africa · India
Asset finance and IoT platform adoption across emerging markets — plus 2,000+ industrial IoT subscriptions across Indian manufacturing enterprises.
United Arab Emirates
Saudi Arabia
North Africa
Kenya
Nigeria
South Africa
United Kingdom
India

Academic foundation for commercial leadership.

Indian School of Business
Ranked #12 Globally (FT MBA) · #1 in India
Master of Business Administration (MBA)
GMAT Score 730
Graduation 2016 – 2017
Location Hyderabad, India
LinkedIn vivek-rajan-isb
College of Engineering, Guindy
Oldest Engineering Institution Outside Europe, Est. 1794 · Among India's Top Technical Institutes
B.E. Mechanical Engineering · Anna University
CGPA 8.2 / 10
Graduation 2005 – 2009
Location Chennai, India
Est. 1794 — Over 230 Years of Engineering Legacy

Let's build something significant.

Open to conversations with founders, boards, and leadership teams building companies where commercial execution and market-building instincts can create outsized impact.

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Location Dubai, UAE  ·  Golden Visa Holder
Open to Opportunities

I am actively exploring my next challenge — open to impactful roles in companies solving meaningful problems at scale, where commercial leadership and market-building instincts can make a real difference.

If you are building something significant and need a leader who has done it before across multiple markets, I would welcome the conversation.

Send a Message